- Principles of Economics and Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organizational Behavior and Human Resources Management
- Quantitative Techniques and Analytics
Marketing and Human Resource Management
(MBA with dual elective in Marketing and Human Resource Management)
Online
Study Mode
Admissions Open
for JAN'23 Batch
for JAN'23 Batch
2 Years
Program Duration
Zero Cost EMI*
Available for 8 months
Online MBA In Marketing And HRM Elective
About this Elective
Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environment and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth.
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Elective Highlights
- Strong foundation in the principles and practices of Marketing and HR strategies
- Thorough understanding with advanced courses
- Firm grip over two important business functions to deliver better results
- Industry aligned curriculum that delivers technical excellence and supplements professional skills
- Achieve business mastery with a unique blend of Marketing, HR and Management courses
- Analyze problems and propose actions in real-world situations as part of the master thesis
Syllabus
Semester 1
Semester 2
- Entrepreneurship
- Marketing Management and Research
- Talent Acquisition and Management
- Learning and Development
- Consumer Behavior
Semester 3
- Business Environment and Strategy
- Operations Management
- Employee Reward Management
- Integrated Marketing Communications
- Marketing of Services and CRM
- Open Elective Course
Semester 4
- Strategic Human Resource Management
- Organization Development and Change Management
- Retail Marketing and Brand Management
- Digital Marketing and Data Analytics
- Cross-Functional Elective Course
- Master Thesis / Project *
* Master Thesis / Project will be carried out between Sem 3 and Sem 4,
but evaluation will reflect in Sem 4
but evaluation will reflect in Sem 4
2000+
Hiring Corporates
20000+
Courses on LinkedIn Learning
Value Added Programs on LinkedIn Learning
Learning Excel 2019 by David Rivers
Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
Leadership: Practical Skills by Chris Croft
Marketing Communications by Deirdre Breakenridge
Advanced Consumer Behaviour by Michael R Solomon
Human Resources: Using Metrics to Drive HR Strategy by Catherine Mattice Zundel
Eligibility
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.Fee Plan
Compare and choose a plan that is comfortable for you
One time university registration fee during Admission: ₹2,500/-
Examination Fee per year: ₹3,000/-
Examination Fee per year: ₹3,000/-
Exam Fee Per Year for SAARC countries: ₹15000/-
Fee applicable to students from India and SAARC countries only
- National
- International
Semester-wise
₹40,000
x 4 Semesters
Total Fees
₹160,000/-
Year-wise
₹80,000
x 2 Years
Total Fees
₹160,000/-
- Zero Cost EMI
- EMI options available
EMI options starting at ₹2,500/month*
Semester-wise
$800
x 4 Semesters
Total Fees
$3,200/-
Year-wise
$1,600
x 2 Years
Total Fees
$3,200/-
- Zero Cost EMI
- EMI options available
EMI options starting at $300/month*
Learning Methodology
How to Enroll into the Program?
Career Advancement Services
The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.
- Learner support
- Mentor support
- Career support
- Industry interface
- Connect To Careers
What our learners say
Kusuma N
Master of Computer Applications
This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!
Jaspreet Kaur
Master of Business Administration
As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.
Sankeerth S
Master of Business Administration
The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.
Kumar S V
Master of Business Administration
It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.
Hiring Corporates
Frequently Asked Questions
Is the online degree program offered by JAIN (Deemed-to-be University) UGC entitled?
Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.
How many credits does the program have?
Undergraduate Program - 132 credits
Postgraduate Program -90 credits
(1 Credit = 30 Learning hours)
How will I be notified about the admission confirmation?
Our admission office will contact you about your admission status via your registered email or phone number.