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Programs

Marketing and Human Resource Management

(MBA with dual elective in Marketing and Human Resource Management)
Online
Study Mode
May 29, 2022
Batch Start Date
2 Years
Program Duration
Zero Cost EMI*
Available for 8 months

Online MBA In Marketing And HRM Elective

About this Elective

Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environment and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth.

Both Marketing and HR represent a vital component to businesses everywhere. The common element in HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working together, HR finds the best people to promote and build the brand, while marketing creates and delivers the brand message to employees. At the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for the prospective employers and job seeking graduates. This elective will help you develop the skills for a variety of Marketing and HR careers.

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Elective Highlights

  • Strong foundation in the principles and practices of Marketing and HR strategies
  • Thorough understanding with advanced courses
  • Firm grip over two important business functions to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a unique blend of Marketing, HR and Management courses
  • Analyze problems and propose actions in real-world situations as part of the master thesis

Eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.

Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

Syllabus

Semester 1
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics
Semester 2
  • Entrepreneurship
  • Marketing Management and Research
  • Talent Acquisition and Management
  • Learning and Development
  • Consumer Behavior
Semester 3
  • Business Environment and Strategy
  • Operations Management
  • Employee Reward Management
  • Integrated Marketing Communications
  • Marketing of Services and CRM
  • Open Elective Course
Semester 4
  • Strategic Human Resource Management
  • Organization Development and Change Management
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-Functional Elective Course
  • Master Thesis / Project *
* Master Thesis / Project will be carried out between Sem 3 and Sem 4,
but evaluation will reflect in Sem 4

Fee Plan

Compare and choose a plan that is comfortable for you

Contact
for any query related to the program
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One time university registration fee during Admission: ₹2,500/-
Examination Fee per year: ₹3,000/-

Fee applicable to students from India and SAARC countries only

  • National
  • International

Semester-wise

₹35,000
x 4 Semesters
Total Fees
₹140,000/-

Year-wise

₹70,000
x 2 Years
Total Fees
₹140,000/-
  • Zero Cost EMI
  • EMI options available
EMI options starting at ₹2,500/month*

Semester-wise

$700
x 4 Semesters
Total Fees
$2,800/-

Year-wise

$1,400
x 2 Years
Total Fees
$2,800/-
  • Zero Cost EMI
  • EMI options available
EMI options starting at $300/month*

Learning Methodology

Each course involves approximately 120 hours of learning
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/ printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study, etc.
Experiential learning methods including individual and group projects

How to Enroll into the Program?

Career Advancement Services

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

  • Mentorship
  • Career Guidance
  • Connect To Careers
Online Mentoring Sessions on Weekends
Doubt Clearing Sessions with Faculty during Live Classes and Discussion Forums
Dedicated Corporate Relations Team to guide you on the Right Career Path
Online Sessions on Resume Writing, Personal Branding on Social Media, Interview Preparation and Setting Career Goals
Live Online Sessions over Weekends from Top Industry Professionals on 25 Key Skills for Success
Regular Feedback on your Resume and Social Media Profiling
1:1 Mock Interview Sessions with Industry Experts
Connect To Careers e-hire portal helps you apply for relevant jobs and attend interviews Online
Connect To Careers Job Fairs are Organized to connect with top employers
Get Access to Industry reports on LinkedIn Insights and Attend Regular Webinars from Industry Professionals on Job Market Insights as part of Connect To Career Series

What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

Hiring Companies

Frequently Asked Questions

Is the online degree program offered by JAIN (Deemed-to-be University) UGC entitled?

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.

How many credits does the program have?

Undergraduate Program - 132 credits

Postgraduate Program -90 credits

(1 Credit = 30 Learning hours)

How will I be notified about the admission confirmation?

Our admission office will contact you about your admission status via your registered email or phone number.