- Principles of Economics & Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organizational Behavior and Human Resources Management
- Quantitative Techniques & Analytics
Programs
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Masters
-
BACHELORS
- BBA
Electives Offered
- Advertising and Branding
- Banking and Finance
- Business Intelligence and Analytics (Accredited by IoA, UK)
- Data Science and Analytics
- Digital Marketing
- Engineering and Project Management
- Finance
- Finance and Leadership (Accredited by CIMA, UK)
- Human Resource Management
- International Finance (Accredited by ACCA, UK)
- International Marketing (Accredited by CIM, UK)
- Logistics and Supply Chain Management
- Marketing
- Multimedia Management
- Strategy and Leadership
- B.Com
- BBA
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CERTIFICATIONS
- Certifications
- Accounting and Finance for Non-Finance Professionals
- Banking, Financial Services and Insurance
- Business Intelligence and Applications
- Digital Marketing and E-Commerce Fundamentals
- Entrepreneurship Development
- Essentials of Cyber Security
- Investment Analysis and Portfolio Management
- Logistics and Supply Chain Management
- Python for Data Science
- Spreadsheet Modelling
- Statistical and Optimization Techniques for Data Science
- Talent Acquisition and Management
- Certifications
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PGCP
- PGCP
- PG Certificate in Artificial Intelligence and Machine Learning Program
- PG Certificate in Business Analytics Program
- PG Certificate in Digital Marketing Program
- PG Certificate in FinTech Program
- PG Certificate in Full Stack Development Program
- PG Certificate in Investment Banking and Equity Research Program
- PG Certificate in Strategy and Leadership Program
- PGCP
Digital Marketing and E-commerce
(MBA with elective in Digital Marketing & E-commerce)
Online
Study Mode
Aug 06, 2022
Batch Start Date
2 Years
Program Duration
Zero Cost EMI*
Available for 8 months
Online MBA In Digital Marketing And E-Commerce Elective
About this Elective
The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st-century companies. In this era, companies value managers who are equipped with both a holistic understanding of business and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.
Read More
Elective Highlights
- Master all the important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc.
- Earn the top digital marketing certifications – such as those from Google and Facebook – as part of the program
- Get a shareable e-portfolio with all the projects you have completed to showcase your expertise
- Learn to crack the case and behavioral interviews
- Learn the “Tricks of the Trade” through a series of sessions delivered by practicing digital marketers who tell you how things are done on the job
- A plethora of timely, up-to-date career-specific content including industry reports, interview guides, resume guides, practice questions and masterclasses
Eligibility
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.Syllabus
Semester 1
Semester 2
- Entrepreneurship
- Marketing Management and Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Services Marketing and CRM
Semester 3
- Business Environment and Strategy
- Operations Management
- Growth Marketing
- Outbound Marketing: Digital Ads and Social Media Marketing
- Brand Management for E-Commerce
- Open Elective Course
Semester 4
- Web & Social Media Analytics
- Digital Product Management
- Marketing Analytics
- Integrated Marketing Strategy
- Cross-Functional Elective - Analytical Problem Solving for Business
- Master Thesis / Project*
* Master Thesis / Project will be carried out between Sem 3 and Sem 4,
but evaluation will reflect in Sem 4
but evaluation will reflect in Sem 4
2000+
Hiring Corporates
20000+
Courses on Linkedin Learning
Value Added Programs on LinkedIn Learning
Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics by Kumaran Ponnambalam
SEO: Ecommerce Strategies by Sam Dey
Ecommerce Fundamentals by Patrick Rauland
Marketing Foundations: Integrated Marketing Strategies by Mark Burgess
Social Media Marketing: Strategy and Optimization by Martin Waxman
Fee Plan
Compare and choose a plan that is comfortable for you
One time university registration fee during Admission: ₹2,500/-
Examination Fee per year: ₹3,000/-
Examination Fee per year: ₹3,000/-
Fee applicable to students from India and SAARC countries only
- National
- International
Semester-wise
₹50,000
x 4 Semesters
Total Fees
₹200,000/-
Year-wise
₹100,000
x 2 Years
Total Fees
₹200,000/-
- Zero Cost EMI
- EMI options available
EMI options starting at ₹2,500/month*
Semester-wise
$1,050
x 4 Semesters
Total Fees
$4,200/-
Year-wise
$2,100
x 2 Years
Total Fees
$4,200/-
- Zero Cost EMI
- EMI options available
EMI options starting at $300/month*
Learning Methodology
How to Enroll into the Program?
Career Advancement Services
The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.
- Mentorship
- Career Guidance
- Connect To Careers
What our learners say
Kusuma N
Master of Computer Applications
This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!
Jaspreet Kaur
Master of Business Administration
As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.
Sankeerth S
Master of Business Administration
The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.
Kumar S V
Master of Business Administration
It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.
Hiring Corporates
Frequently Asked Questions
Is the online degree program offered by JAIN (Deemed-to-be University) UGC entitled?
Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.
How many credits does the program have?
Undergraduate Program - 132 credits
Postgraduate Program -90 credits
(1 Credit = 30 Learning hours)
How will I be notified about the admission confirmation?
Our admission office will contact you about your admission status via your registered email or phone number.