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Programs

Digital Marketing & E-commerce + Advanced Certification Program in Digital Marketing and E- commerce from Great Learning

(MBA with elective in Digital Marketing & E-commerce)
Online
Study Mode
Feb 15, 2022
Batch Start Date
2 Years
Program Duration
Zero Cost EMI*
Available for 6, 8 and 10 months

MBA Elective Digital Marketing And ECommerce Degree Online

About this Elective

The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st century companies. In this era, companies value managers who are equipped with both a holistic understanding of business, and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.

This elective will position you to make the most of this opportunity. The elective first builds your foundations with a comprehensive general management curriculum and adds a deep dive into the world of digital marketing and how it can be leveraged effectively to drive maximum business value.

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Elective Highlights

  • Master all the important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc.
  • Earn the top digital marketing certifications – such as those from Google and Facebook – as part of the program
  • Get a shareable e-portfolio with all the projects you have completed to showcase your expertise
  • Learn to crack case and behavioral interviews
  • Learn the “Tricks of the Trade” through a series of sessions delivered by practicing digital marketers who tell you how things are done on the job
  • Plethora of timely, up-to-date career-specific content including industry reports, interview guides, resume guides, practice questions and masterclasses

Eligibility

Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University.

Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Syllabus

Semester 1
- Principles of Economics & Markets
- Managerial Effectiveness & Ethics
- Accounting & Finance
- Organizational Behaviour & Human Resources Management
- Quantitative Techniques & Analytics
Semester 2
- Entrepreneurship
- Marketing Management & Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Outbound Marketing: Digital Ads and Social Media Marketing
Semester 3
- Business Environment & Strategy
- Operations Management
- Growth Marketing
- Consumer Behaviour
- Brand Management for E-Commerce
- Open Elective - Effective Business Communication
Semester 4
- Web & Social Media Analytics
- Digital Product Management
- Marketing Analytics
- Integrated Marketing Strategy
- Cross-functional Elective - Analytical Problem Solving for Business
- Master Thesis / Project

Fee Plan

Compare and choose a plan that is comfortable for you

Contact
for any query related to the program
Email us at
One time university registration fee during Admission: ₹2,500/-
Examination Fee: ₹3,000/-

Fee applicable to students from India and SAARC countries only

  • National
  • International

Semester-wise

₹50,000
x 4 Semesters
Total Fees
₹200,000/-

Year-wise

₹100,000
x 2 Years
Total Fees
₹200,000/-

Total Program Fee*

*5% discount on complete fee payment.
Total Fees
₹190,000/-
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available
EMI Options starting at ₹2,500/month*

Semester-wise

$1,050
x 4 Semesters
Total Fees
$4,200/-
View Plan

Year-wise

$2,100
x 2 Years
Total Fees
$4,200/-

Total Program Fee*

*5% discount on complete fee payment.
Total Fees
$3,990/-
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available
EMI Options starting at $300/month*

Learning Methodology

Each program involves approximately 120 hours of learning
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/ printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study, etc.
Experiential learning methods including individual and group projects

How to Enroll into the Program?

Career Advancement Services

Our career advancement services team works tirelessly to connect our students with the right job opportunities. With years of experience in training, networking and human resourcing skills, the team finds exciting and challenging job opportunities for our students in companies of repute through a structured framework.

  • Mentorship
  • Career Guidance
  • Connect To Careers
Online Mentoring Sessions on Weekends
Doubt Clearing Sessions with Faculty during Live Classes and Discussion Forums
Dedicated Corporate Relations Team to guide you on the Right Career Path
Online Sessions on Resume Writing, Personal Branding on Social Media, Interview Preparation and Setting Career Goals
Live Online Sessions over Weekends from Top Industry Professionals on 25 Key Skills for Success
Regular Feedback on your Resume and Social Media Profiling
1:1 Mock Interview Sessions with Industry Experts
Connect To Careers e-hire portal helps you apply for relevant jobs and attend interviews Online
Connect To Careers Job Fairs are Organized to connect with top employers
Get Access to Industry reports on LinkedIn Insights and Attend Regular Webinars from Industry Professionals on Job Market Insights as part of Connect To Career Series

What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

Hiring Companies

Frequently Asked Questions

Is the online degree program offered by JAIN (Deemed-to-be University) approved/recognized?

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.

How many credits does the program have?

Undergraduate Program - 132 credits

Postgraduate Program -90 credits

(1 Credit = 30 Learning hours)

How will I be notified about the admission confirmation?

Our admission office will contact you about your admission status via your registered email or phone number.