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Advertising & Branding + Advanced Certification Program in Advertsing and Branding from upGrad

(MBA with elective in Advertising & Branding)
Online
Study Mode
Jan 16, 2022
Batch Start Date
2 Years
Program Duration
Zero Cost EMI*
Available for 6, 8 and 10 months

MBA Elective Advertising And Branding Degree Online

About this Elective

What is the most important thing that can make or break a product?
In a country with over 28% of the population belonging to the middle class, an affordable car launched by a reputed brand failed just because it was positioned as a cheap product!

How you position your product/service and how it is perceived by your target market is of utmost importance. You will not purchase a ketchup sold by Harpic because of certain associations that you have with the brand. Building the right brand image, generating trust in your brand, speaking to your audience in a way that they understand - all of these are things that can make your brand stand out and feature in their consideration set when they are thinking of buying the product.

The journey from being an unknown product to a reputed and loved brand is long and not easy. However, equipped with the right set of skills and capabilities, you can reach there. This elective has been designed keeping in mind the concurrent needs that have arisen with the rise of digital mediums and other effective advertising tools. The course will take you through the strategies of effective brand and product creation, their maintenance, and expansion with real-world contexts, solutions, and pitches. It will help you understand firsthand the functional areas of advertising and work through the essentials of building a strong brand through analysis, decision making, and strategizing the advertising solutions.

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Elective Highlights

  • Understand firsthand the functional areas of advertising and branding
  • Thorough understanding of various planning models used by advertising agencies in developing and executing advertising campaigns
  • In-depth knowledge of advertising and branding for building a strong brand
  • Achieve business mastery with a blend of Marketing and Management courses
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Eligibility

Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University.

Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Syllabus

Semester 1
- Principles of Economics and Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organizational Behavior and Human Resources Management
- Quantitative Techniques and Analytics
Semester 2
- Entrepreneurship
- Marketing Management and Research
- Branding Fundamentals
- Building Brand Identity
- Designing Branding Elements
Semester 3
- Business Environment and Strategy
- Operations Management
- Creating Effective Advertisements
- Offline Advertising
- Online Advertising
- Open Elective Course
Semester 4
- Effective Copywriting
- Managing Brand Reputation
- Luxury Branding
- International Branding
- Cross-functional Elective Course
- Master Thesis / Project

Fee Plan

Compare and choose a plan that is comfortable for you

Contact
for any query related to the program
Email us at
One time university registration fee during Admission: ₹2,500/-
Examination Fee: ₹3,000/-

Fee applicable to students from India and SAARC countries only

  • National
  • International

Semester-wise

₹50,000
x 4 Semesters
Total Fees
₹200,000/-

Year-wise

₹100,000
x 2 Years
Total Fees
₹200,000/-

Total Program Fee*

*5% discount on complete fee payment.
Total Fees
₹190,000/-
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available
EMI Options starting at ₹2,500/month*

Semester-wise

$1,050
x 4 Semesters
Total Fees
$4,200/-
View Plan

Year-wise

$2,100
x 2 Years
Total Fees
$4,200/-

Total Program Fee*

*5% discount on complete fee payment.
Total Fees
$3,990/-
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available
EMI Options starting at $300/month*

Learning Methodology

Each program involves approximately 120 hours of learning
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/ printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study, etc.
Experiential learning methods including individual and group projects

How to Enroll into the Program?

Career Advancement Services

Our career advancement services team works tirelessly to connect our students with the right job opportunities. With years of experience in training, networking and human resourcing skills, the team finds exciting and challenging job opportunities for our students in companies of repute through a structured framework.

  • Mentorship
  • Career Guidance
  • Connect To Careers
Online Mentoring Sessions on Weekends
Doubt Clearing Sessions with Faculty during Live Classes and Discussion Forums
Dedicated Corporate Relations Team to guide you on the Right Career Path
Online Sessions on Resume Writing, Personal Branding on Social Media, Interview Preparation and Setting Career Goals
Live Online Sessions over Weekends from Top Industry Professionals on 25 Key Skills for Success
Regular Feedback on your Resume and Social Media Profiling
1:1 Mock Interview Sessions with Industry Experts
Connect To Careers e-hire portal helps you apply for relevant jobs and attend interviews Online
Connect To Careers Job Fairs are Organized to connect with top employers
Get Access to Industry reports on LinkedIn Insights and Attend Regular Webinars from Industry Professionals on Job Market Insights as part of Connect To Career Series

What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

Hiring Companies

Frequently Asked Questions

Is the online degree program offered by JAIN (Deemed-to-be University) approved/recognized?

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.

How many credits does the program have?

Undergraduate Program - 132 credits

Postgraduate Program -90 credits

(1 Credit = 30 Learning hours)

How will I be notified about the admission confirmation?

Our admission office will contact you about your admission status via your registered email or phone number.