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Programs

Marketing

(BBA with elective in Marketing)
Online
Study Mode
Oct 01, 2022
Batch Start Date
3 Years
Program Duration
Zero Cost EMI*
Available for 8 months

Online BBA In Marketing Elective

About this Elective

For any business to make a profit, marketing is the essential channel to reach that end goal. Marketing provides and communicates value to customers, clients, suppliers and other stakeholders. It is a critical function for the commercial and reputational success of an organization. Any company big or small, product or service-oriented the marketing team plays a vital role.

Marketing is one of the most popular career choices with opportunities that are vast and varied. It is an exciting, challenging, and rewarding discipline set against a dynamic backdrop. BBA with an elective in marketing is a highly specialized degree that’s great for anyone who wants to start their career in this fast-paced discipline. The BBA marketing online degree program will cover the core marketing theory that is applicable in a real practical industry business setting.

The students will learn about marketing tools needed by an organization to compete in a dynamic marketplace like planning, directing, implementing, and monitoring an organization’s marketing efforts transforming them into efficient leaders.

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Elective Highlights

  • Focus on a range of marketing and business management theories and practices
  • Learning, about advanced topics like Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
  • Achieve proficiency with a blend of marketing and management courses
  • Industry designed curriculum that delivers technical excellence and supplements professional skills
  • A host of skill enhancement and ability enhancement courses in addition to core courses
  • Analyze problems and propose actions in real-world situations as part of the project work

Syllabus

Semester 1
  • English
  • Business Management
  • Accounting for Business
  • Modern Business Environment
  • Business Regulatory Framework
  • Quantitative Techniques for Management
Semester 2
  • Marketing Management
  • Organization Behavior and HRM
  • Cost and Management Accounting
  • Corporate Finance
  • Introduction to Business Analytics
  • Communicative English
Semester 3
  • Managerial Economics
  • Consumer Behavior
  • Sales Management
  • Technology for Business
  • Environmental Science
Semester 4
  • Macroeconomics
  • Financial Markets and Instruments
  • Services Marketing
  • Advertising and Sales Promotion
  • Entrepreneurship
Semester 5
  • Brand Management
  • Retail Marketing
  • Digital Marketing and E-Commerce
  • Research Methodology
  • Personal and Managerial Effectiveness
Semester 6
  • Operations Management
  • Strategic Management
  • International Marketing
  • Information Systems for Business
  • Ethics and Values
  • Research Project*
* Project will be carried out between Sem 5 and Sem 6, but
evaluation will reflect in Sem 6

Eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Fee Plan

Compare and choose a plan that is comfortable for you

Contact
for any query related to the program
Email us at
One time university registration fee during Admission: ₹2,500/-
Examination Fee per year: ₹3,000/-

Fee applicable to students from India and SAARC countries only

  • National
  • International

Semester-wise

₹25,000
x 6 Semesters
Total Fees
₹150,000/-

Year-wise

₹50,000
x 3 Years
Total Fees
₹150,000/-
  • Zero Cost EMI
  • EMI options available
EMI options starting at ₹2,500/month*

Semester-wise

$500
x 6 Semesters
Total Fees
$3,000/-

Year-wise

$1,000
x 3 Years
Total Fees
$3,000/-
  • Zero Cost EMI
  • EMI options available
EMI options starting at $300/month*

Learning Methodology

Each course involves approximately 120 hours of learning
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/ printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study, etc.
Experiential learning methods including individual and group projects

How to Enroll into the Program?

Career Advancement Services

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

  • Mentorship
  • Career Guidance
  • Connect To Careers
Online Mentoring Sessions on Weekends
Doubt Clearing Sessions with Faculty during Live Classes and Discussion Forums
Dedicated Corporate Relations Team to guide you on the Right Career Path
Online Sessions on Resume Writing, Personal Branding on Social Media, Interview Preparation and Setting Career Goals
Live Online Sessions over Weekends from Top Industry Professionals on 25 Key Skills for Success
Regular Feedback on your Resume and Social Media Profiling
1:1 Mock Interview Sessions with Industry Experts
Connect To Careers e-hire portal helps you apply for relevant jobs and attend interviews Online
Connect To Careers Job Fairs are Organized to connect with top employers
Get Access to Industry reports on LinkedIn Insights and Attend Regular Webinars from Industry Professionals on Job Market Insights as part of Connect To Career Series

What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

Hiring Corporates

Frequently Asked Questions

Is the online degree program offered by JAIN (Deemed-to-be University) UGC entitled?

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.

How many credits does the program have?

Undergraduate Program - 132 credits

Postgraduate Program -90 credits

(1 Credit = 30 Learning hours)

How will I be notified about the admission confirmation?

Our admission office will contact you about your admission status via your registered email or phone number.