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Advertising & Branding + Advanced Certification Program in Advertsing and Branding from upGrad

(BBA with elective in Advertising & Branding)
Online
Study Mode
Jan 16, 2022
Batch Start Date
3 Years
Program Duration
Zero Cost EMI*
Available for 6, 8 and 10 months

BBA Elective Advertising And Branding Degree Online

About this Elective

A study revealed that around 71% prefer to purchase products and services from brands that they already know!

This means that if your product/ service is not a household name, the probability of a consumer picking your product is very low. The probability of you winning a lottery is higher than this. While the lottery is a game of chance, your business is not! Instead of relying on a chance for a customer to pick your product/ service, you need to make a conscious effort to be in your consumers’ mind space. And, in order to capture this mindspace, you need to build your brand. Building a strong brand would go a long way in creating a positive association between the consumers and your product or service. Effective branding and advertising now decides the success of a brand. With this elective, you will become equipped with the skills to transform your brand and create a niche for it in the market. It will enable you to create and manage brands that resonate with your target audience and thereby create a loyal customer base.

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Elective Highlights

  • Strong foundational know-how of advertising and branding a various products from different industries
  • Thorough understanding of innovating marketing strategies and techniques to identify customer needs
  • Achieve ability to conduct brand research to understand the usage of viral marketing techniques and a host of brand-building techniques
  • Industry aligned curriculum that enables you to understand digitalisation and its intersection with advertising and branding strategies
  • A host of Skill Enhancement and Ability Enhancement Courses in addition to Core Courses
  • Analyze problems and propose their solutions in real-world scenarios as part of the project work

Eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Syllabus

Semester 1
- English
- Business Management
- Financial Management and Accounting
- Project Management
- Business Environment and Regulatory Framework
- Quantitative Techniques for Management
Semester 2
- Marketing Management
- Organisation Behaviour & HRM
- Sales and Distribution Management
- Business Finance
- Introduction to Business Analytics
- Communicative English
Semester 3
- Managerial Economics
- Supply Chain Management
- Design Thinking
- Indian Economy and Policy
- Environmental Science
Semester 4
- Macroeconomics
- Financial Markets and Instruments
- Branding Fundamentals
- Building Brand Identity
- Entrepreneurship
Semester 5
- Designing Branding Elements
- Creating Effective Advertisements
- Offline Advertising
- Research Methodology
- Personal and Managerial Effectiveness
Semester 6
- Operations Management
- Strategic Management
- Online Advertising
- Information Systems for Business
- Ethics and Values
- Research Project*

Fee Plan

Compare and choose a plan that is comfortable for you

Contact
for any query related to the program
Email us at
One time university registration fee during Admission: ₹2,500/-
Examination Fee: ₹3,000/-

Fee applicable to students from India and SAARC countries only

  • National
  • International

Semester-wise

₹40,000
x 6 Semesters
Total Fees
₹240,000/-

Year-wise

₹80,000
x 3 Years
Total Fees
₹240,000/-

Total Program Fee*

*5% discount on complete fee payment.
Total Fees
₹228,000/-
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available
EMI Options starting at ₹2,500/month*

Semester-wise

$850
x 6 Semesters
Total Fees
$5,100/-
View Plan

Year-wise

$1,700
x 3 Years
Total Fees
$5,100/-

Total Program Fee*

*5% discount on complete fee payment.
Total Fees
$4,845/-
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available
EMI Options starting at $300/month*

Learning Methodology

Each program involves approximately 120 hours of learning
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/ printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study, etc.
Experiential learning methods including individual and group projects

How to Enroll into the Program?

Career Advancement Services

Our career advancement services team works tirelessly to connect our students with the right job opportunities. With years of experience in training, networking and human resourcing skills, the team finds exciting and challenging job opportunities for our students in companies of repute through a structured framework.

  • Mentorship
  • Career Guidance
  • Connect To Careers
Online Mentoring Sessions on Weekends
Doubt Clearing Sessions with Faculty during Live Classes and Discussion Forums
Dedicated Corporate Relations Team to guide you on the Right Career Path
Online Sessions on Resume Writing, Personal Branding on Social Media, Interview Preparation and Setting Career Goals
Live Online Sessions over Weekends from Top Industry Professionals on 25 Key Skills for Success
Regular Feedback on your Resume and Social Media Profiling
1:1 Mock Interview Sessions with Industry Experts
Connect To Careers e-hire portal helps you apply for relevant jobs and attend interviews Online
Connect To Careers Job Fairs are Organized to connect with top employers
Get Access to Industry reports on LinkedIn Insights and Attend Regular Webinars from Industry Professionals on Job Market Insights as part of Connect To Career Series

What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

Hiring Companies

Frequently Asked Questions

Is the online degree program offered by JAIN (Deemed-to-be University) approved/recognized?

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs. Additionally, our MBA and MCA programs are approved by AICTE.

How many credits does the program have?

Undergraduate Program - 132 credits

Postgraduate Program -90 credits

(1 Credit = 30 Learning hours)

How will I be notified about the admission confirmation?

Our admission office will contact you about your admission status via your registered email or phone number.