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Post-Graduate Certificate Program in Digital Marketing

Study Mode
Oct 30, 2022
Batch Start Date
6 Months
Program Duration

PG Certificate in Digital Marketing Program

About the Program

The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st-century companies. In this era, companies value managers who are equipped with both a holistic understanding of business and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.

This certificate program will position you to make the most of this opportunity. The program first builds your foundations with a comprehensive curriculum and then adds a deep dive into the world of digital marketing and how it can be leveraged effectively to drive maximum business value.

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Program Highlights

  • Core foundation in principles and fundamentals of digital marketing
  • Covers important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc
  • Hands-on training with application of key digital marketing strategies including Search Engine Optimization, AdWords and Ad Campaigns
  • Encompasses the “Tricks of the Trade” through a series of sessions delivered by practicing digital marketers who tell you how things are done on the job

Key Benefits and Outcomes

  • Build practical knowledge and insights into digital marketing tools, processes and applications
  • Implement classroom learning on real-time campaigns and promotions
  • Prepare for a rewarding career in digital marketing firms, advertising agencies and marketing communications department across industries
  • Emerge as a preferred candidate for roles of growth marketer, SEO manager, Campaign Strategist and Social Media Manager

Program Content

  • Digital Marketing Fundamentals Digital Marketing Framework; PPC; Organic Digital Marketing - SEO, Content Marketing, SEM, Display Advertising, Social Media Marketing; Affiliate Marketing; Influencer Marketing; B2B Digital Marketing
  • Inbound Marketing Inbound Marketing Fundamentals; Content Marketing; Storytelling; Content Assets; Content Promotion; Topic Clusters; Pillar Pages; SEO - Keyword Research, Competitor Analysis and Meta descriptions
  • Outbound Marketing Outbound Marketing Fundamentals; Landing page; Google Display and Search Ads; Google Ad Campaign Management; YouTube; Instagram; Twitter, LinkedIn and Facebook Marketing; Measuring Ad Performance
  • Growth Marketing Growth Hacking; Creating Buyer Persona; Top of the Funnel Marketing; Content Funnel; Bottom of the Funnel Marketing; Referral Campaign Creation; Running Growth Experiments; Marketing Tech Stack


Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University.

Candidates who are in the final semester of the Bachelor Program are also eligible to apply.

Fee Plan

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How to Enroll into this Certification?

Frequently Asked Questions

What is the eligibility criteria to enrol in PGCP?
Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University.
What are the documents to be submitted?
Colour scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –
  • a) Degree Certificate / Provisional Degree Certificate
  • b) Aadhar Card for Indian Nationals and Passport for Foreign Nationals
Who will award the Certificate?
The certificate will be awarded by the respective Schools / Departments under JAIN (Deemed-to-be University).
What is the medium of instruction?
The medium of instruction is English only.
What is the duration of the Program?
The duration of the program is 6 months.
How many courses does the Program have?
The Program has four Core Courses and a Research Project.
Does the Program have any credits?
No, the certificate program does not award any credits.
How many learning hours are involved?
660 hours