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Post-Graduate Certificate Program in Digital Marketing

Study Mode
Admissions Open
for JAN'23 Batch
6 Months
Program Duration
Zero Cost EMI*
Available for 8 months

PG Certificate in Digital Marketing Program

About the Program

The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st-century companies. In this era, companies value managers who are equipped with both a holistic understanding of business and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.

This certificate program will position you to make the most of this opportunity. The program first builds your foundations with a comprehensive curriculum and then adds a deep dive into the world of digital marketing and how it can be leveraged effectively to drive maximum business value.

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Program Highlights

  • Core foundation in principles and fundamentals of digital marketing
  • Covers important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc
  • Hands-on training with application of key digital marketing strategies including Search Engine Optimization, AdWords and Ad Campaigns
  • Encompasses the “Tricks of the Trade” through a series of sessions delivered by practicing digital marketers who tell you how things are done on the job

Key Benefits and Outcomes

  • Build practical knowledge and insights into digital marketing tools, processes and applications
  • Implement classroom learning on real-time campaigns and promotions
  • Prepare for a rewarding career in digital marketing firms, advertising agencies and marketing communications department across industries
  • Emerge as a preferred candidate for roles of growth marketer, SEO manager, Campaign Strategist and Social Media Manager

Program Content

  • Digital Marketing Fundamentals Digital Marketing Framework; PPC; Organic Digital Marketing - SEO, Content Marketing, SEM, Display Advertising, Social Media Marketing; Affiliate Marketing; Influencer Marketing; B2B Digital Marketing
  • Inbound Marketing Inbound Marketing Fundamentals; Content Marketing; Storytelling; Content Assets; Content Promotion; Topic Clusters; Pillar Pages; SEO - Keyword Research, Competitor Analysis and Meta descriptions
  • Outbound Marketing Outbound Marketing Fundamentals; Landing page; Google Display and Search Ads; Google Ad Campaign Management; YouTube; Instagram; Twitter, LinkedIn and Facebook Marketing; Measuring Ad Performance
  • Growth Marketing Growth Hacking; Creating Buyer Persona; Top of the Funnel Marketing; Content Funnel; Bottom of the Funnel Marketing; Referral Campaign Creation; Running Growth Experiments; Marketing Tech Stack


Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University.

Candidates who are in the final semester of the Bachelor Program are also eligible to apply.

Fee Plan

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What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

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