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Digital Marketing and E-Commerce Fundamentals

Study Mode
Jul 03, 2022
Batch Start Date
3 Months
Program Duration

About this Certification

This course on Digital Marketing & E-commerce Fundamentals will help students to understand that with Digital revolution & Technology the concepts of Marketing like Consumer Behavior, STP strategies used by Organizations to attract their customers, etc., also must be analyzed from a new perspective.

With Digital industry growing at fast pace, this course will help the students to make a successful career in the same. The course also imparts students with in-depth knowledge on E-commerce concepts, Platforms, Models & latest industry trends. The course will give a detailed insight on Digital marketing framework & how Businesses uses the concepts of Search Engine optimization, Content Marketing, Search Engine Marketing and Display Advertising & Social Media marketing to build their Digital presence & gain a competitive advantage in the market.

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  • Understand the landscape of digital marketing.
  • Describe the different digital marketing platforms and strategies.
  • Establish a digital presence on social media.
  • Gain an awareness of how the consumer encounters brands online.
  • Learn the basics of e-commerce and e-tailing.


  • Marketing Fundamentals
  • Consumer Behavior
  • Segmentation, Targeting and Positioning
  • Intro to E-Commerce
  • E-Commerce Platforms and Business Models
  • E-Commerce: The Consumer Perspective
  • Digital Marketing Fundamentals
  • The Digital Marketing Framework
  • Organic Digital Marketing - SEO
  • Organic Digital Marketing - Content Marketing
  • Paid Marketing - SEM
  • Paid Marketing - Display Advertising
  • Paid Marketing - SMM
  • B2B Marketing
  • Building your Digital Presence
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Fee Plan

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What our learners say

Kusuma N
Master of Computer Applications

This online learning course has made my life easier as it allows me to focus on my career while also pursuing my master's degree. The support team and faculty are extremely helpful and kind. I am really glad to be a part of JAIN Online. Thanks!

Jaspreet Kaur
Master of Business Administration

As a working professional, I was able to study without having to worry about time constraints. It's fantastic how interactive and knowledgeable the faculty are. I am happy to be a part of JAIN Online.

Sankeerth S
Master of Business Administration

The best part is that we can learn from anywhere in the world, and the recorded sessions give us confidence that we can continue to learn even if we miss a live session. So the money we spend on this Online MBA Program is well spent. I am very happy that we will receive the same degree that a student pursuing an on-campus program receives.

Kumar S V
Master of Business Administration

It is a great opportunity for me to be a part of the JAIN Online family. The well-qualified and experienced professors teach with live examples, which helps us to understand better and faster. I'm having a great time learning. Thank you to JAIN Online.

Frequently Asked Questions

What is the duration of the certification courses?
12 weeks
What is the mode of delivery?
The mode of delivery is online. Live sessions will be held on the weekend.
What is the eligibility criteria to enroll in a certification course?
A graduate in any stream from a recognized university can enroll in a certification program.
What is the medium of instruction?
Who will award the Certificate?
The certificate will be awarded by JAIN (Deemed-to-be University).
How are the exams conducted?
Online, proctored examinations will be conducted.
What is the examination pattern?
Continuous assessments and end-of-the-course examination will be conducted.
Is there a minimum attendance required?
A learner is required to have a minimum participation of 75% in all activities.