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28 Dec 2022

What Are the Career Aspects & Opportunities You Get After MBA in Business Intelligence & Analytics?

What Are the Career Aspects & Opportunities You Get After MBA in Business Intelligence & Analytics?


The primary reason behind getting an Online MBA in business intelligence and analytics is the job opportunities that come with it. People with a degree have a competitive advantage in building a lucrative career. The program enables learners to explore career opportunities in multiple industries.

The postgraduate program equips learners with knowledge about statistical techniques. You will also gain extensive knowledge about IT application and operations research from an MBA with business intelligence and analytics specialization. The best career options to pursue after obtaining an MBA degree in the program are as follows:

1. Business Analyst

An obvious career option after getting a business intelligence and analytics MBA is that of a business analyst. The job role involves comprehending in-depth knowledge about the changing needs within a business environment. Business analysts are also responsible for verifying the impact of changes within an organization.

The professionals also need to facilitate communication between multiple stakeholders of an organization. Business analysts are required in different business sectors, from manufacturing to IT. Learners with knowledge about data mining, data visualization, and database design will succeed at this job.

2. Marketing Manager

A marketing manager designs, develops, and executes different policies to improve the efficiency of marketing departments in organizations. They are responsible for developing innovative strategies for marketing campaigns. Marketing managers also need to comprehensively analyze the latest industry trends.

The professionals also need to verify data to make the necessary changes to existing marketing campaigns. Business intelligence and analytics MBA helps marketing managers identify specific requirements for campaigns. The professionals will have to work closely with an organization's marketing and advertising departments.

3. Marketing Analyst

A marketing analyst is responsible for collecting, processing, and analyzing marketing data. They often deal with data related to consumer behavior, advertising costs, market opportunities, and budget allocation. They use data analysis to track the effectiveness of strategies and campaigns.

They help organizations figure out the following:

  • What organizations should sell
  • Appropriate target audience
  • The pricing strategy of products and services

MBA graduates who are more inclined toward market research instead of a creative role should pursue this position.

4. Business Intelligence Manager

A business intelligence manager is responsible for analyzing raw data to develop detailed reports. The role involves visualizing data and creating actionable insights. They also need to present suitable business plans and ideas to leaders and executives within an organization.

Business intelligence managers also look after teams of analysts, developers, and specialists. A passion for raw data analysis, mathematical calculations, and data science are necessary for the role. Soft skills like leadership ability and communication power are also mandatory for a business intelligence manager.

5. Data Analyst

Data analysts are required to go into the depths of collected data. They must organize and evaluate data as per market research, sales numbers, and other factors. Their technical expertise ensures that they can perform data analysis accurately and precisely.

A data analyst helps organizations make well-informed decisions using valuable insights. An Online MBA in business intelligence and analytics offer the following skills to ace the role of a data analyst:

  • Machine learning
  • Programming languages
  • SQL databases
  • Data visualization
  • Database querying languages
  • Data mining and cleaning
  • Advanced Microsoft Excel
  • Effective communication
  • Analytical and creative thinking

The exact responsibilities of a data analyst usually depend on the industry they are working for. But they often have to collaborate with IT teams, management professionals, data scientists, and others to achieve a shared goal.

6. Chief Data Officer

A chief data officer needs to collect, store, and organize data for a business. They work with an organization's executive team and help develop business strategies. They are also responsible for managing functions within specific departments

In the past, the role of a chief data officer was strictly restricted to data governance and compliance. Chief data officers in modern organizations have to guide data administration and improve organizational outcomes. An Online MBA in business intelligence and analytics program is more suited for learners who wish to pursue the role of chief data officer.

7. Supply Chain Analyst

Supply chain analysts use data to enhance the efficiency of the supply chain of an organization. The key responsibilities of a supply chain analyst are as follows:

  • Identifying the requirements of a specific project
  • Communicating concerns to other people in the organization
  • Conveying details about supply chain operations to quality assurance professionals and engineers
  • Evaluating advanced supply chain procedures
  • Suggesting methods to improve supply chain procedures
  • Minimizing supply chain costs
  • Supervising the inventory

A postgraduate program in business intelligence and analytics will include a separate module for supply chain operations.

8. Predictive Modeler

The role of a predictive modeler within an organization has become considerably more relevant in the past few years. A predictive modeler performs predictive analysis based on fed data and helps organizations develop better operational strategies. Predictive modelers need to create data models based on predictions.

Individuals who wish to pursue the career of a predictive modeler must have extensive knowledge of statistics, technology, and analysis. It helps them derive context and order from large and unorganized datasets. They offer objective information with clear patterns to help organizations gain knowledge about products, competitors, and customers.

9. Consultant Analyst

Several people start a business without knowing anything about successfully running a business. As the company expands, they lack knowledge about the best practices for different departments like accounting, IT, HR, and sales. A consulting analyst ensures that a business is able to operate efficiently.

Consulting analysts are required to keep an eye on organizational problems and find practical solutions for them. They need to perform market research and interview customers, employees, and other stakeholders. They are also required to analyze websites and keep track of financial and other data.

Closing Thoughts

An Online MBA in business intelligence and analytics will help you secure a job with a high salary and other perks. JAIN Online has a well-designed MBA program for learners who wish to secure a job related to business intelligence and analytics. Check out the postgraduate program details and enroll today!

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